Monday, May 26, 2008

Diapers and Beer?

I recently found out something interesting. Through intense research it has been discovered that there is a correlation between the sales of beer and diapers. Apparently fathers who go on "diaper runs" also pick up some beer. Smart retailers use this to their advantage and locate these items near each other. Think about your neighborhood store, are the diapers near the beer?

Research from the Institute of Management Accountants 1999- We learned this from one of Karl's Master's Degree Textbooks....hmmmm....

2 comments:

Jordan said...

They aren't anywhere near each other in Maceys. Then again, the demographic is a little different in Utah.

Anonymous said...

I don't remember ever buying diapers or beer when our kids were young. Maybe I missed something.
Chocolate? Yeah.
DAD